Fixing My Gaze Marketing Materials
We purchased several
hundred of the “Fixing My Gaze Book” and use it as a marketing tool. We mailed this book to our top 100 referring OD’s. We also mailed it to 100 other referral sources and hand it out to potential
patients that come to our office for testing that could benefit from the book.
We have a few copies of the
book in our lobby for patients to read as well.
We do not ask for the book
back we simply request they pass the book on. Please see the
faceplate enclosed for how to make that happen.
1. Fixing My Gaze Faceplate
We created the faceplate to match the cover
of the book. The faceplate is placed on the first blank page in the
book. We had the faceplate produced by a printer and made like a
sticker for durability.
2. Fixing My Gaze OD
This is a letter the doctor wrote to the
OD’s that were receiving the book.
3. New England Journal
of Medicine Review
Included with the letter we also included
the NEJM review for their reference.